Marketing Manager

• Lead the execution and optimisation of a content-driven strategy across digital

and offline channels, in partnership with senior leadership • Coordinate all D2C marketing activity • Build SEO/GEO frameworks and elevate website performance • Collaborate with an international marketing and design team (30+ people) and

external agencies • Use data and analytics to test, learn and optimise performance • Champion brand voice and visual identity across all communications • Track market trends, competitor activity and customer behaviour to inform

strategy

Key Measures of Success • Growth in proprietary contact database • Attraction of high-intent, qualified prospects

• Improved organic traffic and inbound engagement • Scalable marketing infrastructure • Increased brand recognition

Skills & Experience • Advanced digital marketing expertise, including SEO in the age of AI (GEO) • Experience in a similar D2C marketing role • Strong analytical and data-led mindset • Excellent communication and project management skills • Comfortable in fast-paced, entrepreneurial environments • Curious, experimental approach to testing new ideas • Self-starter with strong stakeholder management skills

What We Offer • Opportunity to shape a high-growth business • Significant investment into marketing and innovation • Long-term career progression within an international organisation • Collaborative and supportive culture • Competitive remuneration

Company Values Our mission is to help people feel confident about their financial futures through accessible information and transparent, high-quality advice. We believe in:

• Putting clients first • Long-term thinking • Innovation • Building meaningful careers

• Role Overview & Purpose
• Key Responsibilities
• Key Measures of Success
• Skills & Experience
• What We Offer